temporary background Dream Franchising Group

The Dream Franchising Team

Dream Franchising Limited is a team of hands-on franchise builders, not just consultants - based in Wānaka, New Zealand and scaling brands across the globe.

We don’t deal in theory. We’ve built successful franchise brands from scratch - and now we help others do the same. This isn’t hands-off advice. We work with you to set everything up - from franchise systems, a top end marketing strategy and CRM tools to recruitment strategies and sales training — and we stay with you through every stage.

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Derek Lilly CEO v3

Derek Lilly - Founder and CEO

Derek has over 25 years in franchising in the UK, USA, New Zealand and Australia.

His role at the Dream Group includes helping business owners franchise their business; helping national franchises expand internationally; licensing marketing systems and methods to various franchise businesses; as well as growing some of the Dream groups own brands such as Dream kitchens, Dream Bathrooms, and EatGatherLove, expand on the world stage.

Richard Prout Chief Technology Officer v3

Richard Prout - Chief Technology Officer

Richard is a seasoned tech entrepreneur and strategist with over 30 years' experience in business systems, automation, and franchise technology. As the founder of Solution Foundry and co-founder of Eat Gather Love in the US, Richard brings a deep understanding of innovation, scalability, and smart systems. Since 2010, he’s worked alongside Derek Lilly as CTO, developing the tech infrastructure behind Dream Doors and Dream Bathrooms. His background in AI modelling, enterprise systems, and marketing automation makes him the engine room of digital innovation across the Dream Franchising Group.

Sarah Pilcher Franchise Lawyer v3

Sarah Pilcher - Commercial Lawyer

Sarah is a commercial lawyer with over 25 years’ experience in business and franchising. She founded her specialist firm, The Franchise Lawyer, in 2012 to support franchisors and continues to advise a range of businesses across New Zealand. Sarah has worked with some of the country’s largest companies and is a regular presenter on franchise and business law. She has been the trusted legal advisor to the Dream Group since 2007, supporting its growth across NZ, Australia, and the USA.

Philip Morrison Franchise Accountant v3

Philip Morrison - Franchise Accountant

Philip is the founder of Franchise Accountants, a multi-award-winning practice dedicated to the franchise sector. With over 30 years’ experience in accounting and business, he has worked with more than 1,000 franchisees and 250+ franchise systems. Philip is a regular speaker and contributor to franchise publications, and is passionate about helping business owners succeed. His expertise and insight have earned him six Westpac Franchise Awards for Service Provider of the Year.